Jes Grew in modern context
Ishamal Reed described Jes Grew as a mysterious "plague" of rhythm, joy, and expression that sweeps across America, with its heart at Harlem. However, Jes Grew is simply something that is intangible, yet can be felt through your soul and mind. It defines anything that is radical and doesn't conform to social norms at the time. Evolving how we perceive media and art. This epidemic threatened the quiet traditional ways of Western civilization because it is different and isn't really understood. But, while Jes Grew was portrayed as a fictional "disease" that became known as the Harlem Renaissance, it's pretty evident that Jes Grew never really ended, but simply resurfaced through different forms. As time has evolved, so has Jes Grew. With new forms of expression like social media, which provide new avenues for millions to share their content through dances, cooking, or simply sharing their opinions, Jes Grew has taken several forms by challenging mainstream norms.
In Mumbo Jumbo, Jes Grew is made to be contagious, which perfectly aligns with modern music and dance. Songs and dances become trends, and infect millions of listeners through catchy melodies and simple movements. The songs and dances have also evolved so that anyone can replicate them. Dances are simplified to basic movements, like TikTok dances, and songs from multiple different genres, so that anyone can find their style of music. Modern music, like Jes Grew, is constantly changing. As new producers enter the space and add new types of sounds and beats, the music is perpetually evolving into something new. Like Jes Grew, hip-hop thrives on sampling, remixing, and improvisation, each beat echoing Reed’s idea of culture as something alive and adaptive.
Television and film are also good examples of Jes Grew energy. Movies like the Black Panther films carry art that refuses to conform to traditional standards and instead carve their own path through creativity. The movie fuses art, history, music, and liberation, which shows how African expression continues to reshape the mainstream view while challenging who controls cultural power. One of the struggles between Papa Labas and the atonoists in the novel.
In the novel, the Atonists represent systems of power that fear the chaos of cultural freedom institutions that aspire to control forms of expression. This conflict can be seen in the media, as companies and people in general frequently market trends that originate from marginalized voices. Jes Grew is shaped by the same platforms that make it possible for it to spread, sometimes erasing the cultural foundations of its origins. An example of this in modern times would be people criticizing black forms of expression through media due to the radical change they invoke.
Overall, Mumbo Jumbo uses Jes Grew to express how cultural divides shape the way that our media is interpreted. The novel helps explain how sticking to traditional norms limits how people can express themselves through the media.
You make a good point when you note that initially Jes Grew can easily be "misunderstood"--by opponents and potential advocates. Partly I think here of Reed's suggestive formulation that a JG outbreak can be "mistaken for entertainment," with the idea being that nothing is "mere entertainment" and that popular culture actually contains deeper and more widely relevant meanings than is often recognized.
ReplyDeleteBut it also reminds us how *weird* jazz music would have sounded to the average middle-aged white person circa 1925--it was a totally new and unprecedented way of behaving around traditional western instruments like trumpets, trombones, cymbals, and drums, and the dancing these kids were doing bore no resemblance to classical dance (see that Jes Grew video we watched on YouTube). When Reed writes about the emergence of a "future Text" at the end of the novel, he seems to be alluding in part to postmodernist writers like himself. Jes Grew literature SHOULD be confusing, strange, new, and avant-garde--it should confront us with something we've not seen before. We might think of _Mumbo Jumbo_ itself as the first example of "Jes Grew literature"--it's strange and confusing but also compelling, and we don't know what to make of it at first.
I really like the idea of Jes Grew spreading through modern means like social media, but given the speed of the internet, I think it could be fair to say that it could also weaken the effectiveness of Jes Grew. Trends die out a lot faster, and if Jes Grew doesn't catch on as a movement in its prime popular period, could it just end up being replaced by a new viral sensation that will die out just as fast?
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